With the improvement of people's living standards, the requirements for the construction of large-scale opera houses and stages are getting higher and higher for the development of cultural and entertainment industries. China's professional lighting market is already in a good period of development. In terms of application, many domestic art designs have reached a high level, with sufficient capital investment, and large-scale projects frequently appear in the domestic stage lighting market, which requires higher enterprises' ability to undertake projects.
In many large-scale exhibitions in China, many small and medium-sized enterprises are attracted to participate in the exhibition, and many new equipment can be seen. Foreign brands also set their sights on the Chinese market. On the one hand, the foreign market is not as prosperous as imagined, and the demand for products is limited; on the other hand, the market demand in China is in a period of rapid growth, accompanied by the government's policy on the cultural industry. Driven and supported by capital, the procurement of stage performance equipment continued to be strong. As a result, a large number of foreign brands have flooded into the Chinese market, striving for a piece of the pie. At the same time, domestic enterprises have also emerged on the international booth, drawing on the successful experience of foreign excellent brands, and continuously infiltrating the international market through the exhibition.
The export situation of my country's products has also begun a new phase of development after experiencing a severe setback in the financial crisis. The rise in raw material prices has increased manufacturing costs by about 20%, but in the case of a general increase of 20% in costs, it is difficult for product sales prices to increase by 20%, and China's manufacturing cost advantage is no longer prominent. This has caused many professional lighting exporters to switch from exporting to developing countries to exporting to developed countries such as Europe and the United States; from the production of high-intensive labor and low-profit products to the production of independent intellectual property rights, high technology, and high value-added products. These changes make the production scale, process control, quality management and other enterprise management levels of the enterprise enter a virtuous cycle of quantitative change to qualitative change.
With the continuous progress of stage technology, lighting has become an important part of art. The superb lighting interpretation technology can bring people a more shocking visual impact. The stage lighting design can better integrate with art while absorbing new technologies. However, most of the domestic professional lighting manufacturers developed by doing OEM, and compared with the rapid development of lighting technology, the development speed is far behind.
In my country, because professional lighting does not have too high-end technology, the technical barriers are low, and it can be installed according to the different requirements of customers. There is not much distance between the product technologies of domestic manufacturers. Today, this has become the biggest bottleneck faced by professional lighting companies. There is a big gap between the research and development capabilities and innovation consciousness of products and the high-end technology of stage lighting.